Built because
founders deserved better.
Rad Digital didn't start as an agency. It started as frustration. In 2022, our founder watched something interesting happen — and decided to build what didn't exist.
The journey before Rad Digital
From classroom
to conviction.
DCAC
Discovered the fundamentals of marketing, advertising & PR — with academic excellence.
King's College London
Shifted from local thinking to a global marketing perspective.
The PHA Group, London
Learned how real brands build perception and visibility.
Indian Agencies
Saw the gap — companies were being marketed, but founders were being ignored.
Built Rad Digital
To turn founders into the brand people trust first.
The story
It started as
frustration.
In 2022, our founder was inside a fast-growing startup, watching something interesting happen. The founder's Instagram went from silent… to unavoidable.
From unknown… to "I've seen your content somewhere."
And suddenly — rooms felt different. Meetings closed faster. Opportunities started coming in.
So Radhikka looked for an agency that truly understood founders on Instagram. She found none. So she built Rad Digital — starting with just 3 clients.
Today, we're a 40+ member team working with 200+ operators across India.
Every founder has a story the world should hear. We make Instagram the place it gets told — in a way that builds real business.
What makes us different
Most agencies optimize for output.
We don't.
We optimize for outcomes. We care about one thing: when someone looks you up, do they take you seriously? If the answer is no — we fix it.
Not just posting — positioning
Every piece of content is designed to build a specific perception in a specific person's mind.
Not just views — visibility in the right rooms
We don't chase vanity metrics. We chase the moments that matter for your business.
Not just followers — decision makers
Founders, buyers, investors — the people who actually move the needle for your business.
Outcomes over output
We measure success by what changes in your business — not what looks good on a report.
The team
Meet the
crew.
We're not a "cool agency." Here's what that looks like behind the scenes.
Radhikka Bhatia
The founder who still reviews content like it's client #1. Built Rad Digital because founders deserved better — and hasn't stopped since.
Mehak
The ops person who turns chaos into a system (and secretly enjoys it)
Mehul
The Coordinator who will always be up for a "talking stage."
Aishwarya
Brb, she is busy inhaling trends for your social handles.
Krish
The marketer who is busy expanding your brand.
Bhawna
The strategist who rewrites hooks at 2am because "this one will perform better."
Vikas
The editor who notices a 0.5-second lag in a reel and refuses to ignore it.
Rimmi
The shoot lead who will reject a script because "this doesn't sound like you."
Deep
The designer who secretly hates the wrong alignment of your logo.
If you've made it this far…
Before you walk into the room,
your reputation already has.
You don't need more content. You need the right presence. And if your Instagram today doesn't reflect the level you operate at offline — that's the gap we close.
Book Your Strategy Call →